Overview
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Greg Motorsports Creative is a full-service Motorsports Marketing and Public Relations agency that exclusively represents corporations in all forms of Motorsports worldwide. Greg Motorsports Creative dba GMSC.Inc delivers first-class Indy Racing League ("IRL") and FIA-Formula-1 ("F1")North American/Worldwide Motorsports marketing programs that carefully leverage every sponsorship dollar to meet corporate objectives and boost your bottom line.
Greg Motorsports Creative is the Motorsports marketing firm in the North American market mainly and Worldwide.Gregory W.Lee / Founder & CEO, has combined the love of Indy Racing League ("IRL") and FIA-Formula-1("F1")Open wheel car Motorsports with his extensive Corporate background to form a full Service Motorsports Marketing Company. We are specifically structured to help you harness the power of Motorsports most popular image to build product and corporate awareness across the nation. |
A driven Marketing professional with a first class hon’s Master’s Degree in Marketing Management. Extensive success in developing and commercially growing brand value - in both domestic and international markets. 40 years Wholesale/Retail Marketing Management experience in Motorsports administration and Petroleum/Lubricants and Auto parts and Import/Export skills and Real estate Investment and Development and Building Construction/Materials sectors. Strategic mindset with solid achievements in increased brand equity generating increased financial returns and delivering real brand value enhancement. Specific accomplishment in growing sporting tournament brands through relationships with sponsors and broadcasters. Comfortable as both the leader of a specialist marketing function and as a member of a commercially minded business leadership team ensuring marketing initiatives complement overall business strategy. Knowledgeable and experienced in managing 3rd party marketing support specialists such as design, research etc. Creative, analytical, and numerate, with strong relationship management and problem solving skills.
Matching Your Goals.................
We will strive to provide you with the maximum return on your marketing and promotional budget by matching you with exactly the right program to achieve your strategic goals.
Matching Your Goals.................
We will strive to provide you with the maximum return on your marketing and promotional budget by matching you with exactly the right program to achieve your strategic goals.
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It is these specialist of the following,
■ Increased return on Motorsports sponsorship investment from 200% to 800% over 5 years.
■ Increased consumer brand awareness by 25% over 5 years.
■ Developed, managed and executed all aspects of Motorsports related sports marketing program and sponsorship activation including sponsorship contract negotiation, brand creative and advertising, public relations,
■ Developed and executed over thirty annual marketing and activation programs leveraging sponsorship assets to exceed business goals and objectives.
■ Designed dynamic supporting materials for use in customer presentations and meetings.
■ Created sponsorship measurement reporting and presented results to executive management.
■ Managed numerous agency relationships, as well as team, governing body and property relationships.
■ In partnership with third party agencies, conducted annual consumer brand research to ensure marketing and activation programs exceeded all business targets.
■ Developed and executed successful cause-related marketing strategies, promotions and community events leveraging sponsorship assets
■ Increased return on Motorsports sponsorship investment from 200% to 800% over 5 years.
■ Increased consumer brand awareness by 25% over 5 years.
■ Developed, managed and executed all aspects of Motorsports related sports marketing program and sponsorship activation including sponsorship contract negotiation, brand creative and advertising, public relations,
■ Developed and executed over thirty annual marketing and activation programs leveraging sponsorship assets to exceed business goals and objectives.
■ Designed dynamic supporting materials for use in customer presentations and meetings.
■ Created sponsorship measurement reporting and presented results to executive management.
■ Managed numerous agency relationships, as well as team, governing body and property relationships.
■ In partnership with third party agencies, conducted annual consumer brand research to ensure marketing and activation programs exceeded all business targets.
■ Developed and executed successful cause-related marketing strategies, promotions and community events leveraging sponsorship assets
IndyCar is the premier US based open-wheel racing sanctioning body with events all over the world with broadcast television rights by way of NBC Sports Network ,Peacock,SiriusXM,GAORA Sports(Japan).Negotiated contracts between All sponsoring companies and Racing team/driver,Suppliers, Promoters, TV and participants, which resulted in business stability and higher profit margins and was essential in the courting of Title sponsoring the Indycar ("IRL") and FIA-Formula-1("F1").
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Drive Revenue
■ Capitalize on racing fan brand loyalty ■ Promotions: in-store, on-site/at-track, Web ■ Trackside sales opportunities ■ Merchandising ■ Licensing ■Enhance Public Image Enhance Public Image ■ Experiential marketing events ■ Media relations ■ Personal appearances ■ Race car appearances ■ Media coverage—all events are covered internationally ■ Brand identity: race car, driver uniform,transporter, crew uniforms ■ Accelerate Business Partner Relations |
Accelerate Business Partner Relations
■ Drive retail/dealer traffic ■ Dealer/business partner incentives ■ VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir/hero cards, Racing team and garage tours ■ Cooperative ■ Cross promotions ■ Facilitate Employee Relations 
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Company Name:
GREG MOTORSPORTS CREATIVE dba GMSC,Inc Established: April 5th,2004 Executives: GREGORY W.LEE - Founder & CEO Global Headquartes: 201 E Center St Suite 112 Anaheim,CA 92805 U.S.A. Toll Free : +1.888.924.7244 Asia Pacific Office: 1-2-9.14F Hibiya Central Blg Nishi-Shinbashi Minato-ku Tokyo 105-0003 JAPAN URL: www.gmsc-group.com/ |
Motorsports Marketing & Branding Specialist
GMACF / GMACS - Gen7212 Programs
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